120502 ‘Protect the Boss’ Exported into Ukraine
SBS drama Protect the Boss set a new record of success in exporting to Ukraine.
Having aired August of 2011, Protect the Boss (written by Kwon Ki Young, directed by Son Jung Hyun) is waiting to be aired as the first drama to be exported to a Ukrainian standard broadcast channel.
Protect the Boss is a popular and successful production of both romance and comedy about a novice secretary, No Eun Seol (Choi Kang Hee) and an incompetent, conglomerate’s son, Cha Ji Hun (Ji Sung).
According to the SBS Contents Hub, in charge of international exports of SBS programs, the broadcasting rights and the remake publication rights of Protect the Boss were both sold to a Ukrainian broadcast channel. “Starting 2013, there are plans to create a new Ukrainian remake of the drama.”
They added, “The Russian remake of the drama, That Woman, featuring Shim Hye Jin, Jang Dong Jik, Jung Sung Hwan, Oh Yoon Ah, and Kim Jung Nan, reached number one, as well as a rating of 42% when broadcasted in Ukraine,” and “It seems that Ukraine’s interest in Korean dramas has heightened.”
Before this, productions have been shared free of cost through the Ukrainian embassies or government offices, or through a distribution company, but this is the first time a program has been sold directly to a broadcasting studio. Depending on the success of Protect the Boss, it has been carefully predicted that it may be possible for the hallyu wave to enter Russian markets.
Meanwhile, Protect the Boss has been sold to Japan, Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, the Philippines, Mongolia, Kazakhstan, as well as many other countries, and the DVD will released in Japan at the end of June.
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