“Ripley” advertisement spots sold out for June… thanks to Yoochun!

Posted: June 19, 2011 in Micky Yoochun
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“Miss Ripley” Advertisement Spots Sold Out for June… Thanks to Yoochun!

Finished Selling the Publication Rights for Japan and the US Even Before the Drama Airs. Additional Negotiations in Place for China and Southeast Asia and Such.

The power of the actors Kim Seungwoo, Park Yoochun, Lee Dahae, and Kang Hyejung gathered have been shown.

The MBC Monday-Tuesday mini-series Miss Ripley has sold out the advertisement spots for June. An affiliate of the production of Miss Ripley said on the 15th: “Even before the drama aired, the advertisement spots for the ten episodes that will be aired in June has finished selling.”

Miss Ripley can sell 28 advertisements per episode. The unit cost for an advertisement that airs around 10pm, which is the time slot in which Miss Ripley airs, is about 13,500,000 KRW (approximately 13,500 USD). Therefore it is that Miss Ripley has raised sales of about 1,080,000,000 KRW (approximately 1,080,000 USD) through its advertisements over ten episodes.

Miss Ripley has also gotten the support of the Korea Trade Insurance Corporation an Insurance for Cultural Export amounting about 2,000,000,000 KRW (approximately 2,000,000) on the 2nd. At the time the Korea Trade Insurance Corporation revealed: “Because we evaluate it to be a cultural content that has the possibility of succeeding in viewership or exporting, we wish to aid it so that it can be developed smoothy.” Miss Ripley has succeeded in securing an export contract of about 1,800,000,000 KRW (approximately 1,800,000 USD) through contracting its publication rights with Japan and the US. Furthermore they are in the middle of additional negotiations with China and Southeast Asia and other Asian countries for exporting the publication rights.

Miss Ripley’s affiliate said: “Although the ratings are momentarily wavering, it had excellent evaluations because it is a drama that has veteran actors such as Kim Seungwoo, Kang Hyejung, and Lee Dahae and also Park Yoochun who is leading the new Korean Wave.”

Miss Ripley’s rating on the 14th for its 6th episode was 12.7%. 14.3% which was recorded for its 2nd episode is its highest rating so far.

Source: Hankook Ilbo
Translation Credit: JYJ3

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