The Meaningful Feat of Those Who Broke the Music Industry’s “Success Formula”
That an artist who has released a new album announce his/her comeback through a music program is a long-established formula of Korea’d music industry. Each broadcast company created one program in which the most recent popular songs were gathered and arranged a passage through which the songs could become known. However, there are some who has created a storm of popularity in breaking the pattern of “release – appear in ranking programs – success.” The most representative example of Im Jaebum, who has gone up as a candidate for First Place on KBS 2TV’s “Music Bank” with a song he released 11 years ago. New light is being shed on its musicality through MBC’s “Our One Night—I am a Singer” and it is writing a new history of success in the music industry.
As long as the Sensibilities are Relayed/Connected…
When the artist Im Jaebum became a candidate for First Place on KBS’s “Music Bank” for his hit song “For You” on the 13th, the media was singularly shocked. Im Jaebum did create a craze with MBC’s “Our One Night—I am a Singer,” but that a song that was released 11 years ago became a candidate for First Place on a program on which it never appeared is something that is worth paying attention to.
Furthermore, the unusual scene of Park Bom of 2NE1 who stayed in Second Place becoming more of an issue than Park Jaebum who took First Place also unfolded.
Park Bom released her new song “Don’t Cry” but did not rise on the stage of the broadcast companies. With merely the music videos and digital music she began her activities but achieved the feat of conquering #1’s on various digital music sites such as Melon, Monkey3, and Kaon Chart. Even in the midst of the wavering of the popularity of idols as the music of MBC’s “I am a Singer” swept the charts, Park Bom uniquely stayed in the upper ranks and stood out. Monkey3 revealed: “Park Bom is the first female singer to take first place for two consecutive weeks on the weekly charts this year.”
The singer K.will also gathered attention by becoming a candidate for First Place on KBS 2TV’s “Music Bank” last 2008 without appearing on broadcast. He showed off his powers by having his names go up on the top of the charts before he rose on the stage, in the situation in which he was anticipating performing on his come back stage after he released his new song “Love 119.” At the time his agency also showed the response that they were “surprised that he became a candidate for First Place without even appearing once.” This was a case in which the artist succeeded in captured the ears of the public without a extravagant stage but with just good music.
Aim for OST, CF
Paek Jiyoung, who stands out as having caused many OSTs to become hits, is also a singer who has caused people to be moved with just her voice. She swept the digital music rankings with the OST of the SBS drama “Secret Garden” that was aired last December, “That Woman.” Paek Jiyoung has also gathered popularity before by singing the soundtrack “Don’t forget” of the KBS 2TV drama “Iris.” Paek Jiyoung, who has revealed that she “does not sing purposely sadder because it is a recording of an OST,” has become (among) the most sought-after with songs that preserve their moving quality without performing on music programs.
JYJ, who is suffering setbacks in its entertainment activities due to a conflict with its former agency, proved its unchanged popularity through an OST. Not only did “Found You,” an OST of last year’s KBS Drama “Sungkyunkwan Scandal,” take first place in various digital music rankings, it also became a candidate for First Place on KBS 2TV’s “Music Bank” and caused much surprise. They have not once appeared in Korea’s music programs after the conflict but showed off their uncooled popularity.
In 2009, 2NE1’s Sandara Park rose to the top of the digital music rankings through her solo, “Kiss.” She became a topic of conversation by receiving an explosive response with merely the music video and the digital music without appearing on stages after releasing the solo song. “Kiss” was used as the background music for a beer advertisement Sandara Park appeared in also, and it took #1 on Monkey3 and other digital music charts as soon as the official digital music was released. Sandara Park, through the advertisement, displayed spunky acting that was fitting with the lyrics of “Kiss” and gathered attention, as well.
Talent is One Day Recognized
Even though those who swallowed the digital music charts without vigorous activities were mostly top stars, there are musicians who created quietly a craze with outstanding skills. “Untouchable” swept the “ring tone / coloring” section of the various digital music charts with its new song of last January, “Just One Person.” That a hip hop duo that is not well-known in the public has gathered great popularity without broadcast activities became a huge issue. “Untouchable” has also taken #1 on Mnet’s Weekly Charts with their new song “Merry-Go-Round” last June without a single broadcast appearance.
The ballad group “Monday Kids” also recorded #1 on online charts for digital music such as Mnet and Soribada while not having done any broadcast activities. The songs that gathered popularity are “Shout Out With Your Heart” and “Footsteps” which are included in their 3rd album. The two songs side by side too #1 on different charts and gathered attention. Instead of appearing on TV or radio, they promoted their album solely through their music video. After they conquered #1 on various charts they received the praise of the media as “silently-strong artists.”
The artist Bae Dahae also took #1 on Soribada’s Weekly Charts with the ballad song “How Could You” that was released on last February. She is the person who captured the viewers on the “QM Choir” episode of KBS 2TB’s “Happy Sunday – the Qualifications of a Man” with her pretty voice. At the time Bae Dahae gathered attention with the outstanding singing ability befitting of someone who majored in voice. Bae Dahae who proved her abilities through “QM Choir” was able to evoke attention to the song without other particular broadcasted stages.
Source: Sports Seoul
Translation Credit: JYJ3