Archive for November 9, 2009

Here are some pics from today’s press conference which was attended by JaeJoong and Han Hyo Joo. As usual, Jae looks good but he seems a bit… I don’t know… tired, maybe? His eyes are bit red or is it just the lighting? Nevertheless, I’m happy to see him in front of the cameras once again (and by that I don’t mean stalker fans’ cameras. LOL) and my heart felt at ease to see him smile. I just wish that smile won’t leave his face ever again. :D BUT I think he seriously needs a haircut. His hair is getting a bit too long and is already covering his beautiful eyes. I hope he’ll cut his hair back to the one he sported during their Mirotic promotions or at least have his bangs cut a bit to avoid it from falling in front of his eyes. His fringes before were OK but not this semi-bowl cut he has now.

And oh, even if it pains me to say this, I think Jae and Han Hyo Joo look good together. By that I mean ON-SCREEN partners. LOL. *sorry, the fangirl in me refuses to back down from being possessive. hahaha!*


[Credit: as tagged + dnbn + dbskthread4@soompi]

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Heaven’s Postman had its press conference and advance screening today and JaeJoong was there, together with his co-star and female lead, Han Hyo Joo. This is JaeJoong’s first ever official media interview since the start of the lawsuit he filed against SM together with band mates Yoochun and Junsu.

YoungWoong Jaejoong’s Nervous First Official Outing Since The Trial

TVXQ member YoungWoong Jaejoong nervously ventured out on his first official outing since the dispute on the group’s contract with SM Entertainment began.YoungWoong Jaejoong appeared at the press conference for Telecinema’s ‘Postman of Heaven’ on the 9th at the Wangship-li CGV in Seongdong-gu, Seoul. The trial against TVXQ’s agency begun by him, Xiah Junsu and Micky Yoochun is entering its fourth month.Wearing a black suit, he showed his nervousness by saying, “It’s the first time I’ve stood in front of so many cameras alone.”

He also said, “It’s a movie we shot last year so I’ve been cherishing it in my mind for the past year,” and showed his affection for the film.

According to the representatives of ‘Postman of Heaven’, although this event may have been stressful to YoungWoong Jaejoong as he is currently in a legal dispute with his agency, he decided to attend the press conference as it was the first event to mark his entrance into an acting career and also to keep his promise with his fans.

After the press conference, YoungWoong Jaejoong enjoyed a screening of the movie with around 280 fans.

In ‘Postman of Heaven’, YoungWoong Jaejoong plays the role of Jaejun, a secretive man who sends letters to Heaven written by those who cannot forget their deceased loved ones and he acts alongside Han Hyo Joo.

Source: [spn e-daily+DNBN]
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Another article:

On the day of the press conference of Asia’s top group TVXQ’s member YoungWoong Jaejoong, many fans from all over Asia came to get a glimpse of their favorite star.

The press conference for ‘Postman of Heaven’, in which YoungWoong Jaejoong plays the lead role, was held at 4:30 pm on the 9th at the CGV in Wangship-li. Asian fans flocked the scene beforehand.

One Chinese fan who had come to see YoungWoong Jaejoong asked a reporter, “Can you secretly take me in with you? I heard of the news yesterday in China, got on a plane and arrived this morning.”

The press conference that was held at 4:30pm was for the press only. Fans were not allowed to be present. However, this did not stop around 300 fans from places such as Japan and China from attempting to get a glimpse of YoungWoong Jaejoong.

Source: [osen+DNBN]
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Awww.. Jae, don’t feel nervous. No worries because we’ll always be here to support you! :D

I’m glad that (at least based on the article above), no reporter disrespected JaeJoong’s privacy and decision to keep silent about the lawsuit by asking him any question related to it.

Awww! Sweet! LOL. I wish I have a very close childhood friend, too. =)

Taegoon and Jaejoong’s Vacation Together

It was revealed that TVXQ’s Hero Jaejoong and Taegoon recently
went on a trip and spent 1 night and 2 days together in Busan.

The two stars spent 2 days from November 7 to November 8 together in Busan, both having a break for the first time in some time. Residents of Busan said they’d seen the two together at the local sea food market in Busan, and eating and resting together.

Both Taegoon and Jaejoong were born in January 1986 and grew up in the same hometown. Until now they have maintained a fantastic friendship.

Jaejoong had previously appeared in Taegoon’s debut MV Call Me earlier this year after Jaejoong’s long attempts to convince SM to let him appear in the video.

Meanwhile, Taegoon is enjoying popularity in Japan as he held a successful fanmeet in July, two events in November at Sanrio Puroland and a famous live house, and his first solo concert planned for December at Tokyo’s Nanako Zero Hall.

Taegoon is currently busy with activities for his 3rd minialbum, while Jaejoong’s kiss scene in Heaven’s Postman is collecting interest.

Credit: TG @

CreBeau is finally answering SM’s accusations little by little and boy, I love how they fight back SM. :D

CreBeau calls SME out on “groundless claims”

At the start of November, CreBeau, the company behind TVXQ members Jaejoong, Junsu and Yoochun’s cosmetics line, spoke up against SM Entertainment. At that time, Kang Suk Won, the president of CreBeau’s Korean branch WishopPlus Inc, threatened, “I will not hesitate to reveal the details of SME’s absurd act to the public and to the court.”

It looks like Kang just might follow through with this loaded threat – a follow-up interview that was released earlier this week has got fans abuzz once again. The president claimed that SM Entertainment attempted to cover this whole controversy and paint it as some sort of “national fraud.” “SME should stop the media plays and provide concrete evidence behind the harsh yet vague accusations they have been making.”

Kang answered some very controversial questions and cleared up much confusion and misunderstanding about the status of the three DBSK members in the business.

#1 SME claimed that CreBeau approached the members without consulting the company in advance.

Why should the members’ private financial investments be regulated by their company? If that’s not intruding upon their basic rights, then what is? We never attempted to use their fame and status for advertisement or profit. Jaejoong, Junsu and Yoochun invested in the business as mere financial investors, as individuals, not as celebrities. Are the members not allowed to make private investments for their future?

#2 SME claimed that the members get a 5% royalty of the profit of CreBeau.

This is ridiculous and ungrounded. SME needs to provide solid evidence to back their claims. We, on the other hand, are ready to reveal any financial records and contracts to defend our position. We also plan to press additional charges of slander on SME for this, on top of the charges of slander regarding SME’s claims that the lawsuit was about CreBeau not the alleged slave contracts.”

#3 Representative Kim Young Min of SME claimed that the DBSK members visited China on January 6 of 2009. He said that the members claimed to visit China as a vacation, but instead they participated in the CreBeau China Investment Orientation.

SME is bringing this up again, but during January, there was no investment at all from anyone. Therefore, the members didn’t have the status of investor at that time. Additionally, it was only by chance the members were seen there. That orientation was supposed to be private, but when DBSK appeared there, thousands of people suddenly gathered. The pictures they took with the CreBeau representatives at the orientation were spread around on the internet.

We have never used the members in advertisements. We even provided measures to prevent the pictures from spreading further on the web. In fact, DBSK’s manager was with them at the orientation. When the members decided to invest in the business, Kim Young Min approved. And now, his attitude has changed 180 degrees all of a sudden.


#4 Any further developments in WishopPlus Inc.’s lawsuit with SME?

Because SME spread malicious rumors and sent complaints to the main branch of CreBeau, CreBeau businesses all over the world have been damaged in terms of trust with the customers and reputation of the business. Up to this point, we hadn’t revealed much detail about the lawsuit because it was pending, but SME gives us no choice. We plan to reveal documentary evidence of what SME sent to the main branch of CreBeau. After seeing SME’s outrageous press conference, we now have a solid reason to press additional charges against SME.”

Source: OhmyNews
Credit: lilchoiboy18 @ allkpop

Notice the difference with CreBeau’s statement compared to that of SM? As someone who has been following this whole dispute, I would say that I would believe CreBeau’s statements more than SM. Why, you may ask? Simply because CreBeau has proof and is MORE THAN WILLING to provide documents to support their claims even if no one asks them to do that. SM? Heck, they would do anything just to HIDE the damn documents that the COURT HAS ORDERED THEM TO PRESENT. Big difference right? Clearly, we can see who is the guilty party here.

I think this is a very good article to read. It is very insightful and gives us an idea of what the whole “DBSK dispute” has brought to the Korean entertainment industry.

The Meaning Of The TVXQ Trial And The Solution Of The Problem It Presents

On the 27th, the Seoul District Courts laid down a wise decision that will leave an impact in the nation’s entertainment business. They partially accepted the exclusive contract suspension request submitted by three members of TVXQ, YoungWoong Jaejoong, Micky Yoochun and Xiah Junsu, against their agency SM Entertainment. This means that the Courts have accepted that the 13 year exclusive contract forged between SM and TVXQ is in fact a slave contract and an unlawful one as well.

In the Courts’ ruling, they stated, ‘Until the lawsuit verdicts are made, SM is not allowed to make new contracts for activities related to the three members without their permission, and SM must not interfere with the three members’ independent activities.’ There are two voices raised on this decision: one that applauds the Courts for its actions against exclusive contracts that have been ravaging entertainment agencies in Korea, and one that worries that the Courts have not taken the specialty and reality of the Korean entertainment business into consideration.

However, many are stating that there is a need to change the infrastructure of the Korean entertainment business and set up a fair and just management system. There is a need to expunge the ‘slave contracts’ that have been uncovered by this trial as well as to protect the rights of celebrities.

This reporter intends to talk of the implications of the Courts’ decision, and the problem it presents as well as the solution of said problem in three parts.

1. ‘TVXQ Verdict’ highlights Social-Legal-Human Rights Implications
2. ‘TVXQ Verdict’ – Medicine or Poison to the Korean Entertainment Business
3. The Solution to the Exclusive Contract? …

Celebrities’ Unlawful Contracts, Will They Be Solved?

What is most significant about this verdict is that the Courts have sided with TVXQ and have sent a warning to the agencies in Korea who have unlawful exclusive contracts that change is soon to come.

This decision can be seen as a helper to the future of the celebrities’ rights and interests as it has reflected the stance of the celebrity who is seen as the weaker side in the theory of power in the business.

Professor Lee Dong Yeon of Korean National University of Arts stated, “Many have pointed out that that although Korea’s management system has gotten bigger in size, it has not been able to escape the lack of lawfulness in contracts and management of such contracts either,” and “This decision by the courts will turn the system towards a more transparent, fair entertainment business that will become stronger with the change.”

Professor Lee also stated that he expects the verdict on the TVXQ dispute to help put an end to unlawful contracts in the entertainment business. This is because the Courts’ verdict will be firmly implemented into the business while the current ‘Mass Culture Artistes Base Exclusive Contract’ made by the Fair Trade Committee has no legal power and therefore cannot be implemented fully.

This decision by the Courts also left a big impression as it legally ruled that the past subordination relationship in which the agency ‘rule’ its celebrities is no longer acceptable.

Lawyer Park Joomin stressed that, “Although some may diminish the meaning of the decision as it is one made before the official suing by the three members, it was a ruling laid down by the Courts after observing and reading the evidence and the situation very carefully so the meaning should not be diminished at all.”

Lawyer Park also said, “The Courts have ruled that the main focus of this legal action was the unlawful contract, and the unlawfulness of this contract has been confirmed by the Courts, which means that the results of the Exclusive Contract Suspension request should not differ greatly with the verdict of the overall trial.”

There are opinions stating that this was a decision that further helped celebrities at a human rights scale.

Representative Kim Myung Shin of the Culture Yeon University embraced the ruling saying, “It is great to know that such a decision came out in a society that focuses more on marketing logic,” and stated, “Although it is important to expand the business related to the Hallyu Wave, the human rights of celebrities should come first.”

Representative Kim also stated, “In our society, the number of people wishing to be celebrities has increased which has resulted in supply exceeding demand so agencies tend to create contracts that will give them the upper hand,” and “I hope that this trial becomes the stepping stone towards a system with no evil practices and one that cares more about the rights of the celebrities.”

Such as these opinions have illustrated, there are many views regarding the decision laid down by the Courts, but many thought that this was not merely a solution for the members of TVXQ who are caught in an unfair exclusive contract to retain their human rights, but a solution that will be the foundation of an action to rid the entertainment business of unlawful contracts.

Many also believe that the current actions made by the courts will help ensure that the human rights of celebrities are not violated and will help the Korean entertainment business grow healthily and become improve.

The dispute over an unlawful contract between an agency and its celebrity has shown that there needs to be a change in the domestic management system’s infrastructure to ensure that another dispute similar to this one does not occur again.

‘TVXQ Verdict’ – Medicine or Poison to the Korean Entertainment Business

There has been much praise that this ruling by the Courts has protected the rights of the TVXQ members as well as proved that the basic rights of celebrities should and can be protected fully, but the problem is far from over.

Some fear that the problem may escalate from this point onwards. This is because this decision by the Courts may have a severe backlash on entertainment agencies who use the system of training rookies before their debut.

In fact, after the news of the trial spread, some entertainment agencies began refuting the Courts’ decision as it “did not take into consideration the specialty of the Korean Music Industry.” They worried that the current celebrity creation system, in which agencies invest money and time into rookies until and after they debut, would become obsolete and that many of the nation’s agencies, which focus on creating idol groups, will fall into great danger.

Some believe that if TVXQ win this case all the way, a ‘domino effect’ will occur with other celebrities leaving their agencies or filing a lawsuit in the same method.

They also believe that the music industry’s Hallyu market that has been expanding through Japan, China, and southeastern Asia will suffer a severe blow, and that the Hallyu market will shrink because of this.

However, these voices are being persuaded to change their opinions with the thought that, “This ruling should be thought of as a chance to segment and rationalize the entertainment business which will result in a new and rapid growth of the industry.”

Lawyer Park Joomin said, “Although there may be fears that the entertainment industry may shrink, it is time for our entertainment industry to evolve into a parallel and fair relationship culture and go one step further in terms of maturity.”

Lawyer Park stated that there was a need for change in the celebrity creation system by saying, “It is strange to accept the current compensation theory that the one or two people who become stars out of the tens or hundreds of others that try out must pay for the investment money put into all of those people,” and “This is why the some of the celebrities who rise to stardom have their rights severely violated and are exposed to unlawful contracts.”

Professor Lee Dong Yeon of the Korean National University of Arts said, “This dispute is showing that an agency can no longer tie its celebrity down in paper,” and “Through this dispute, the entertainment industry must change its habits and outlook.”

Professor Lee also stated, “We must get rid of the acts that create perpendicular relationships such as extended contract periods and obscure income division,” and “If we see this dispute as the turning point for the celebrity raising culture, it can be seen as the ‘bitter experience’ that will make our entertainment industry stronger and lead it to a brighter future.”

Representative Kim Myung Shin of Culture Yeon University stated, “It is not that we do not understand the woes of entertainment agencies, but the human rights of the celebrities must be taken into account more than the worries of such agencies,” and “It is ‘a house of cards’ to force one side into sacrifice because the other was caught up in the theory of profit.”

It is interesting to see that many have interpreted the Courts’ ruling as one that is calling upon agencies and their celebrities to move from an unfair, and unlawful perpendicular relationship to an equal, parallel relationship.

Professor Lee Dong Yeon stated, “It is disheartening to see people interpreting the TVXQ dispute at only an economic loss and profit point of view,” and “The core to this problem is the need for an equal relationship between the agency and its celebrity.” According to Professor Lee, there needs to be a trust of ‘going together’ between the two sides, yet the lack of this trust was what set off this trial.

Professor Lee stated, “I hope that this dispute does not stop as a mere argument, but brings forth a new paradigm to the entertainment industry and sets off tremendous effort and thought to rid the industry from unfair relationships.”

Many are stating that in order for this dispute to help the Korean entertainment industry, it must break the set structures and create a new ‘win-win system’.

The entertainment agency cannot ignore the change of time and must work to protect the rights of their celebrities and create a more equal environment so that the celebrities and the agencies alike are able to grow.

The Entertainment Industry Must Change with the TVXQ Dispute as the Stepping Stone

Contract period limits, multilateral contract steps, the implementation of actions by the law.

Until now, we have scoured through the many problems that the Korean Entertainment Industry’s structure holds as well as the diverse meanings of the ‘TVXQ ruling’. Then what can be done to create a just contract culture that benefits both the agency and the celebrity? Solutions have been thought of.

First of all, there is a call to accommodate the recommendation of the ‘Mass Culture Artiste’s Basis Exclusive Contract’ suggested by the Fair Trade Committee. In this recommendation, the committee limits the length of exclusive contracts to seven years, and forbids any clauses that violates the personal life of the celebrity.

In the open debate held in August with the title ‘The Problems of the Celebrity Management System and their Solutions seen through the TVXQ Dispute’, the sponsor stated, “There is a need to accommodate the recommendation’s guidelines for an agency’s exclusive contract,” and “Extended contract periods, nontransparent income division, extreme personal life violation, and suicidal schedules must be removed and fixed.”

The thought of making the contract steps multilateral must also be taken into consideration. This is to prevent any further legal dispute by differentiating conditions depending on popularity and having contracts before and after the debut. There is also the option of creating short contracts that only last from one to two years.

Representative Kim Myung Shin suggested a set manual for contracts, stating that, “This dispute as confirmed that a contract created before the debut already holds clauses open to legal action.” She also said that, rather than holding idol groups in extended contract periods, it would be better to create flexible and changeable contracts.

Such as in the case of pro sports, agencies may also try an approach that creates a contract with a legal adviser in person to ensure that the contract abides all the laws. As sports agencies are the middlemen for players and teams, a lawyer could take on the same job for celebrities or their parents who may be lacking in legal knowledge.

Professor Lee Dong Yeon of the Korean National University of Arts stated, “We will be able to move from a strict relationship that creates today’s exclusive contracts to one that promotes transparent contracts,” and “This will inevitably help in the growth of the Celebrity Management system.”

Representative Kim Myung Shin agreed and added, “There is a need for legal aid to be available to celebritites in the procedures.”

What are more important than laws or implementations of such laws are communication and respect.

One way to lessen the friction would be to implement the monthly wage and incentive method that is in effect in Japan. In fact, some agencies in Korea have begun use such a method. In this case,the income earned by the celebrity’s activities is transparently revealed. This helps better the celebrity management industry’s image and trust.

But what must come first before any law or method is the trust and person-to-person relationship between an agency and its celebrity. This is the basis that will ensure safe and just celebrity activities and contract culture.

Professor Lee Dong Yeon pointed out that, “Agencies and celebrities work to seek monetary gain, but what makes a celebrity stay under the same agency is not the contract, but the relationship he or she has with the agency,” and “If such a relationship is not valued, countless cases such as this one will continue to occur.”

Mass Culture Critic Kang Tae Gyu stated, “Although the TVXQ dispute arose because of SM’s ‘management failure’, it got to such a point because ‘communication and respect’ did not exist between the two sides,” and stated that the revamping of Kpop was what is most needed. This means that what will create a greater trust than a contract is sound ‘communication and respect.’

It cannot be forgotten that appropriate education and publicity is needed for the protection of celebrities’ rights in order to secure the roots of a fair and just contract culture. Also, ways to rid the entertainment agency of its current situation must be investigated and inspected.

In conclusion, our entertainment industry must now listen to the voice warning us that, “Until the human rights are protected and the people in the industry are united, the sophistication of the Korean Mass Culture will be held back by its premodern system.”

This is why many are curious as to whether this dispute will help the Korean Mass Music and Entertainment system overcome its obstacles and thrive.

Source: [ohmynews+DNBN]
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The statements in BLUE are the ones that caught my attention the most and I couldn’t agree more to these. I cannot comment anything more because the article pretty much discussed everything the way I think people should look at this situation. This whole dispute between JaeChunSu and SM is not just a personal matter but rather it concerns all of the artists and agencies in the K-pop industry. Like what I have said before, this only served as an eye opener to all Koreans on what really is happening in K-pop. Unless the problem with exclusive contracts is resolved, the K-pop industry will continue to experience these kinds of problems over and over again. And as these problems occur again and again, a lot of people will get affected, hurt and damaged.