Here’s a more detailed explanation of the news about JaeChunSu being accused of fraud by a distributor of CreBeau.
Plaintiff’s reasons for suing JaeChunSu
Recently, a Chinese company in Beijing filed a lawsuit against the trio and Crebeau. The three pages above contains the reasons the company sent to the trio explaining why they sued.
Here is a rough translation (certain parts are summarized to keep it comprehensible):
Regarding the use of DBSK group name or the members, Crebeau (Beijing), and the tort committed to our company:
January 6th, 2009, three members participated in Crebeau China investment orientation. Because they guys are popular, a lot of fans were present.
May 6th, 2009, Crebeau had informed our company that had invited DBSK as Crebeau product representative, the three members joined as company shareholder (director), and express that the trio will participate in a large promotion, seeing how DBSK have a huge fan base in China, with strong appeals, plus their participation in the promotion activities that Crebeau had promised, thus our company signed the contract with Crebeau.
June 8th, 2009, “Crebeau’s Korean branch WE# PLUS Co.,LTD signed contract, agreeing to become crebeau’s surety (view contract). Thus, our company invested nearly 300,000 yuan (Chinese currency) for renting room, renovating, finding staff, and other preparational work.
In June of 2009, the three of them along with Crebeau newly registered a Crebeau in Beijing. Using the name of Crebeau to contact our company and getting us to purchase more Crebeau products.
June 26th, 2009, after all the preparation work, our company signed a formal contract with Crebeau. We spent about 700,000 yuan to import Creabeau products and started the promotion.
Jun 22, 2009, as Crebeau promised and schedule, the three of them will attend July 16th, 2009 for Shanghai press conference under the title as director of Crebeau, with a fan meet, allowing our company to start promoting. Our company spent 200,000 yuan on promotions.
July 8th, 2009, Crebeau (including Crebeau Beijing) have problems regarding the schedule, and informed our company that the three members will not attend the press conference and promised they will pay for all the damages, and apologized on the behalf of the three members.
July 14th, 16th of 2009, trio’s family members represented them in Beijing and Shanghai and apologized for their inability to attend.
July 11th, after DBSK’s Beijing concert, Crebeau lawyer notified us of a conference, in which Kim Junsu and Park Yoochun expressed their apologies to us.
Middle of July 2009, our company were notified of the lawsuit between Korea’s SM entertainment and the members of DBSK, and we were asked to cooperate in provide information.
July 24th, 2009, we became worried about Crebeau and the three members. We tried to contact Crebeau to ask whether they will pay us for the damages, but received no response to this day.
Regarding their actions, there have been lots of disappointment for fans, and with the lawsuit going on, Crebeau products are nearly impossible to sale, which created a large financial lose for our company, until now, our company accumulated to up to 1,200,000 yuan in loses.
Recently, we have received some information. We think there as a tort of fraud committed against us. We believe it’s not hard to see, the trio along with Crebeau’s close relations, creating a wronged believe of there was an implied warranty of authority for Crebeau, to make us enter into this. They lured our company into this, then did not attend the press conference and repeatedly apologizing, and at the same time started a lawsuit with another company, their actions created many loses for our company.
To protect us, we hope their will pay for our financial loses, or our company will take legal action, finding theirs and Crebeau’s responsibility and reveal related things.
We hope to receive a reply by November 7th 2009, or they can be prepared to face consequences
trans by: sharingyoochun@wordress
Shared by : DBSKnights + sharingyoochun@wordpress
I did say on my last post about this issue that I don’t think JaeChunSu are at fault and I still think the same way up to now even after reading the reasons as to why the plaintiff is suing JaeChunSu along with CreBeau. But I have to be fair and say this out that IF THE PLAINTIFF IS SAYING THE TRUTH, I think they MAY have some involvement on this whole problem although it’s really not enough reason to sue them. IN MY PERSONAL OPINION, the only thing that JaeChunSu COULD have done wrong (if all of the events listed above really happened) is that they did not forbid CreBeau using their popularity as DBSK to promote the company’s products. They failed to notice and realize that CreBeau has been giving misleading information to other parties regarding their involvement in the company and also scheduling and promising their attendance to such promotional events. I guess it wouldn’t have been a problem if they really are shareholders in the company and that they are not busy with their activities as DBSK. But the problem is that they are NOT shareholders of the company and that they had so much in their schedule during that time that it is really IMPOSSIBLE for them to participate on promotional activities like this.
I’m not completely saying that JaeChunSu has nothing to do with this. It might sound harsh but I think they have a TINY bit of involvement in this. But, like what I have said, it is not enough for the plaintiff to sue them. I hate to put the blame on CreBeau and the plaintiff company but the reality is that this issue should really be only between the two of them. The only reason why JaeChunSu are being dragged to this mess is because they were the ones who were supposed to attend the activities and nothing more. In reality, it was CreBeau and the plaintiff that had the agreement not the plaintiff and JaeChunSu. CreBeau has “abused” JaeChunSu’s popularity in China to the company’s advantage without realizing that problems that could arise because of it. They gave misleading information about the members’ involvement in CreBeau in order to gain deals with other companies. The company actually dragged the members in a mess that they shouldn’t be part of, to begin with. Now, because of these deeds by CreBeau, JaeChunSu’s reputation is being affected. On the part of the plaintiff, I think it is also at fault. The plaintiff should have confirmed all the information first before getting into a contract or agreement with CreBeau and planning all those promotional activities. In business, trust is important but being “aware” and double-checking or verifying all information is equally important. I guess the plaintiff has failed on the verification part.
Again, the things I said on my comment are purely MY OPINION based on the way I understand the “facts” presented by the plaintiff. I have no intentions of making JaeChunSu look innocent (since I’ve read comments on different sites by some people who says that fans keep on making JaeChunSu look innocent all the time and always blaming the fault to other parties whenever issues like this come out). I just think they really did not do anything to deserve to be sued by the plaintiff. My DBSK bias aside, I think it would be unfair to them if they suffer because of something like this.
Honestly, things are really getting out of hand. Issues have branched out from a simple lawsuit that JaeChunSu have filed against SM. Ever since this all began, allegations, statements, counter-statements, lawsuits, counter-lawsuits, petitions, boycotts, cancellation of activities, etc. have been coming out almost everyday. I’m seriously getting tired of this but I don’t want to stop digesting all the information I get because I want to understand everything no matter how complicated things are. No matter how many information I get everyday, I still try to see through every issue because in this time where everything seems confusing, trying to logically and rationally understand things is the only way to keep me calm and optimistic. I just really wish this would end soon because I don’t know up to what amount of information I can still absorb before I finally snap.